World Breastfeeding Week

This week is World Breastfeeding Week and we’d like to take the time to honor all the mothers who breastfeed or have tried to breastfeed their babies. It takes a lot of time, effort, patience, love and support to breastfeed—it’s not always as easy as it might seem. Many mothers struggle to breastfeed but do it anyway despite sore and bleeding nipples, stress, traumatic birth experiences, postpartum depression, lack of support, having to go back to work and cultural taboos around breastfeeding. You’re all heroines to your babies and are worth celebrating! 

The theme for this year’s World Breastfeeding Week is "Step Up for Breastfeeding: Educate and Support", so we’d like to do what we can to contribute. 

In the next blogpost we’ll share a guide to breastfeeding, taken from the birth and postpartum preparation book Föd på din villkor, written by Maria Bengtsson Lenn and Viktoria Häggblom. The book is in Swedish but we’re working on a translation of this text into English. 

We also would like to offer you 20% off all our products that support and aid your breastfeeding journey, such as our: breastfeeding Moon Pillow - for comfortable and pain-free breastfeeding; our Heirloom Babynest - for safe and cozy co-sleeping, also practical when breastfeed lying down; and our breastfeeding tea Abundant Mama Tea - the seeds in this relaxing and nourishing tea help you to produce plentiful milk and supports breast health. The active ingredients pass through the breastmilk and can relieve colic and gas symptoms in the baby.

This offer also includes any of our body- and massage oils infused with aromatherapy, which smell wonderfully and work effectively in helping a breastfeeding mother to relax and to get the oxytocin flowing, which are both essential for the milk to let down and keep flowing. If the mother feels stressed and is in pain it’s harder for her to express milk and hence she’ll be more subjected to breast infections. Nurturing the mother and giving her a massage is probably one of the most valuable things you can do for her. She will never forget it!

To get 20% off these products use the code: BREASTFEEDINGWEEK in the check-out area at braidorganics.com. The offer ends August 7.

We wish you a gentle, loving and supported breastfeeding journey!

Warm regards,

Maria & Kristina